Jerusha Sanchez
Rosetta.ai Website Visual Optimization
figma
photoshop
prismic
project type
spring 2023
visit site
The Problem
Main problems addressed through the redesign process:
Content and Messaging:
- The left section’s content is direct and concise, with an emphasis on understanding shopper desires and personalization. It promises a growth in ecommerce through intimate knowledge of customer preferences, which is reinforced by the imagery of a person holding flowers, possibly symbolizing the nurturing of customer relationships.
- The right section focuses on automation and strategic decision-making through a user attribution platform. The imagery here includes a flowchart and a digital interface, suggesting a structured, data-driven approach to customer engagement.
Target Audience Appeal:
- The left design may appeal more to brands that value traditional marketing aesthetics with a human touch, suggesting personalized customer service.
- The right design seems tailored to brands looking for cutting-edge tools to automate and optimize their marketing efforts, appealing to a tech-oriented audience.
Design Process
Hero Image Redesign
with a greater focus on automation and strategic decision-making through a user attribution platform. The imagery here includes a flowchart and a digital interface, suggesting a structured, data-driven approach to customer engagement.
Graphics review and Messaging updating
Color Palette Optimization
Results & Impact
The initial homepage design on the left, while aesthetically pleasing with its human-centered imagery and soft color palette, was not as effective in engaging visitors, as indicated by lower page per view and time on page metrics.
In contrast, the redesigned homepage on the right, with its clear, interface-driven visuals and direct call-to-action, significantlyimproved user engagement. The more structured and interactive layout appears to resonate better with visitors, encouraging them to explore the site more thoroughly and spend more time on each page. This suggests that the right design’s blend of modern graphics and user-centric interface elements was more successful in capturing and retaining user interest.
