Design Process

Logo Development

Second phase logo proposals

Logo

Logo clear space is the term for a specific amount of space that a logo must have on all sides, no matter where it is used. This is done to be able to give the logo space to “breathe”. It maximizes visibility and impact.

Typography and Color palette

Color palette

This palette harmoniously combines the serenity and sophistication of the establishment with the vibrant energy of a modern city like Paris. The cool blues and neutrals perfectly capture the calming oasis vibe, while the bright oranges and red ensure the brand doesn’t feel too passive or stale.

Implementation