Event Overview

The Fashion Tech Conference 2023 is a pioneering event in Taiwan, bringing together prominent leaders at the intersection of fashion and technology. This conference aspires to serve as a nexus for pivotal dialogues in the sector, further catalyzing the fusion of fashion and tech in the Taiwanese landscape. When crafting the visual identity, I was inspired by Taiwan’s dynamic capacity for rapid technological adaptation and its burgeoning fashion e-commerce scene. The resultant visuals are both assertive and delicate—reflecting the vast, untapped potential I perceive in Taiwan’s evolving fashion-tech domain.

Design Process

Moodboard and Initial Iterations

Logo

The logo for the Fashion Tech Conference 2023 is a bold typographic interplay that merges both English and Chinese characters, showcasing a fusion of Western and Eastern cultures—much like the event’s blend of fashion and technology. The design is stark and minimalist, employing a monochromatic palette that conveys modernity and sophistication. The staggered arrangement of the words "FASHION" and "TECH" alongside their Chinese counterparts creates a dynamic visual rhythm, suggesting movement and progressiveness.

Visual Identity Development

The visual identity for Fashion Tech Conference 2023 evolved through a series of digital abstractions, starting with a clear stock image emblematic of traditional fashion. With each iteration, the image became progressively more blurred and distorted, mirroring the seamless integration of technology into fashion. The final design is a blend of boldness and subtlety, capturing the innovative spirit of Taiwan’s fashion-tech landscape.

Ads and Promotion

Implementation