Jerusha Sanchez

Bleu Coffee Shop Branding Design

Bleu Coffee Shop Branding Design

photoshop

Bleu Coffee Shop Branding Design

illustrator

project type

brand,identity design,packaging,coffee,paris

january - april 2023

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Bleu Coffee Shop Branding Design

Design Process

Logo Development

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Logo

Logo clear space is the term for aspecific amount of space that a logo must have on all sides, no matter where it is used. This is done to be able to give the logo space to “breathe”. It maximizes visibility and impact.

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Color Palette

This palette harmoniously combines the serenity and sophistication of the establishment with the vibrant energy of a modern city like Paris. The cool blues and neutrals perfectly capture the calming oasis vibe, while the bright oranges and red ensure the brand doesn’t feel too passive or stale.

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Typography

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Imagery and Graphics

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Implementation

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